Beauty Industry

Fenty Eau de Parfum Becomes Core Fixture in the Fenty Beauty Collection

The complex and vibrant scent will continue to be available for purchase globally online.

September 19, 2022

Associate Editor

Fenty Eau de Parfum – the first luxury fragrance from Rihanna and Fenty Beauty – is back in stock and will continue to be available around the world as it officially becomes a core fixture in the Fenty Beauty collection.

Originally launched as limited-edition in 2021, Fenty Eau de Parfum sold out within hours of each restock. Now, the complex and vibrant scent will continue to be available for purchase globally online.

“What began as a garden walk in the global center of perfume became an unapologetic expression of my full and true essence. The experience begins as soon as you lay eyes on the bottle. This isn’t about fantasy – I wanted to experience truth. Fenty Eau de Parfum is for remembering what’s real,” said Rihanna.

Rihanna created Fenty Eau de Parfum as a scent personal both to herself and to others. It evokes the memories, connections, and experiences unique to each person through the power of scent. She hand-selected key notes of magnolia, musk, tangerine and Bulgarian rose in the world’s fragrance capital, Grasse, France, alongside world-renowned LVMH Master Perfumer Jacques Cavallier-Belletrud, to create a sensual warm floral experience that is inspired by distinct memories and places that Rihanna cherishes from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California.

“I wanted to celebrate the woman she is. The very first meeting took place in Grasse, and it was really something that I will never forget. Because this place is fully of the history of perfumes, we had a very nice session of working and discovering the garden. It was very symbolic that Rihanna could come and spend hours with me. I knew then that I had to create something that I’d never created before,” commented Jacques Cavallier-Belletrud.

A true embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and amber-brown shade (Rihanna’s favorite color).